INNOVATION CASE – Marketing, Experiences and Services
Farm to the table
Starting year: 2014
Objectives: Become one of the best fine dining restaurants in the Douro Valley
Involved subjects: Restaurant employees
Innovation area: Marketing
Summary
The menus that are served at the restaurant are always different and the guests never knows what is going to eat, since doesn´t have an a la carte menu. The main purpose is based on the farm garden, since has plenty of vegetables and fruits that are available on each season.
There is a fixed menu (aperitifs, starter, main course and dessert) and other menus available with more courses. The restaurant can adapt the menu, depending of each guests specific dietaries.
The main characteristic of the restaurant that differentiates of the other restaurants of the region is the fact that is not an a la carte restaurant. The restaurant is also focused on wine, since we have all the restaurant staff trained and explains each course and wine to all the guests.
Difficulties
One of the difficulties that we have is having some fixed courses on the menu. We are going to have always available some courses, because some guests try to find these ones.
Results
98% satisfaction of all the restaurant guests
