Massimago is a renowned winery located in Valpolicella, Italy, known for producing high-quality wines, particularly Amarone, Valpolicella, and Ripasso. The history of the winery dates back to 1883, but it underwent a significant revival in 2003 under the leadership of Camilla Rossi Chauvenet, who modernised production and elevated the company’s prestige. Nowadays, the winery stands out for its focus on sustainability and innovation in viticulture while maintaining a strong connection to local winemaking traditions. It is also well known for its wine tourism activities, offering experiences such as tastings, guided tours, and stays at their agritourism facilities, allowing visitors to immerse themselves in the wine culture of Valpolicella.

Divinea is an e-commerce platform specialising in the sale of high-quality wines and gastronomic products. The digital platform is specialised in enhancing the direct sales experience for wineries, using advanced technologies to connect wine producers directly with consumers. The collaboration between Massimago and Divinea allows the winery to expand its online presence, reaching a broader and more diverse clientele. Through Divinea, Massimago can distribute its wines directly to consumers, making it easier for wine enthusiasts to access their labels. This relationship is beneficial for both parties: Massimago can leverage Divinea’s established platform to increase sales and visibility, while Divinea enriches its catalogue with prestigious and high-quality wines from Massimago, attracting wine lovers looking for excellent products.