Virtualising the experience: creating a memory to share. At Les Vignobles de Larose, the wine tourism experience does not end with the visit. It extends far beyond the estate through a new initiative: a photobooth designed to turn every visit into a digital, shareable, and living memory. The objective is simple: to allow visitors to keep a lasting trace of their experience, share it with loved ones, and extend its reach across social media. Wine tourism thus becomes an experience that continues over time and into the digital world. A playful immersion into the life of the vineyard. This feature is part of a “storyliving” approach: here, visitors do not just discover a story — they live it. Various immersive backgrounds have been created to plunge visitors into the world of the estate: in the heart of the vineyards, on a tractor, during pruning work, or inside the cellars during harvest and winemaking. Each setting offers a glimpse into the daily life of the teams and wine professions. A customisable and creative experience. To make the experience even more engaging, playful props are available so visitors can step into the shoes of a winegrower or cellar master. Everyday tools, symbolic objects, seasonal elements… everyone can create their own staging. More minimalist frames are also available for those who prefer a simpler keepsake, with family or friends, while still capturing the spirit of the estate. Creating memory, connection, and sharing. Beyond its playful dimension, this initiative has a clear ambition: to extend the emotion of the visit and strengthen the connection between visitors and the estate. Each photo becomes both a personal memory and a tool for visibility. By sharing their experience, visitors naturally become ambassadors of Les Vignobles de Larose. A new way of experiencing wine tourism. With this photobooth, Les Vignobles de Larose enrich their wine tourism offering with a more modern, interactive, and connected dimension. An evolution that confirms the estate’s position as a pioneering player in innovative, open, and committed wine tourism — delivering a more inspiring, more sustainable, and more human experience. This approach is coherent, logical, and deeply aligned with our vision, as we stand for more than an offering or a place: a conviction and a promise — to “give meaning to your emotions.”