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Cellers Narratives

Sustainability as a lifestyle

Narrative

Explore the story and its points of interest

Massimago embraces sustainable, organic viticulture, where every action in the vineyard and winery reflects a deep commitment to the environment and the future.

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Il Fruttaio

Drying, a technique symbolic of Valpolicella, takes place in the Fruttaio, where the grapes dry naturally. Massimago adopts a sustainable approach inspired by Japan, using natural winds instead of machinery and reclaimed wood cladding. The Fruttaio thus becomes a functional and environmentally friendly structure.

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2
Sustainability

Our identity is based on sustainability: we protect the environment through organic farming practices, recycling, and biodiversity conservation; we use natural techniques for drying; and we use renewable energy to reduce our daily impact.

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