Massimago is a renowned winery located in Valpolicella, Italy, known for producing high-quality wines, particularly Amarone, Valpolicella, and Ripasso. The history of the winery dates back to 1883, but it underwent a significant revival in 2003 under the leadership of Camilla Rossi Chauvenet, who modernised production and elevated the company’s prestige. Nowadays, the winery stands out for its focus on sustainability and innovation in viticulture while maintaining a strong connection to local winemaking traditions. It is also well known for its wine tourism activities, offering experiences such as tastings, guided tours, and stays at their agritourism facilities, allowing visitors to immerse themselves in the wine culture of Valpolicella.

DIVINEA is the Italian technology company specializing in digital products and services for the wine sector. It was born in 2019 with divinea.com, a marketplace that positions itself as a leader in the world of wine tastings and wine tourism experiences in Italy. With over 1,000 activities available in every Italian wine region, Divinea.com is an essential tool for wineries looking to increase their visibility and attract a wider audience of visitors and wine enthusiasts. The platform offers an exclusive showcase to promote Italy’s rich wine tourism offerings, allowing users to discover and book unique, one-of-a-kind experiences.

Wine Suite was developed in 2021 and is the CRM and Marketing platform developed by DIVINEA to support Italian wineries wishing to better manage and increase wine tourism and direct sales to the end consumer. It’s simple and intuitive interface allows users to:

• Manage and enhance tastings, tours, and wine tourism experiences.
• Collect customer and visitor data in compliance with GDPR regulations.
• Amplify direct sales through effective management of both online and traditional channels.
• Create personalised communications to convert visitors into loyal customers.

In addition to being an advanced and constantly evolving software, Wine Suite stands out as a vibrant community where more than 350 wineries of all sizes share ideas, best practices, and participate in training sessions to promote sustainable growth in the sector.

The collaboration between Massimago and Divinea is beneficial for both companies. Massimago can take advantage of the established divinea.com platform to increase its visibility and reach a wider and more diversified audience. In addition, thanks to Wine Suite, it is able to manage wine tourism activities, direct sales, both in the winery and online, and communication with its customers at 360°. Divinea, for its part, enriches its portal with Massimago’s high-quality wines and experiences, attracting wine enthusiasts in search of excellent products. Massimago’s direct experience on Wine Suite also offers a valuable opportunity to constantly improve the platform, developing new features and updates that better meet the needs of wineries.