INNOVATION CASE – Marketing, Experiences and Services
ArtCava: Interactive wine tourism and personalized Cava experiences
Starting year: 2004
Involved subjects: ArtCava team, visitors, wine enthusiasts, local community
Innovation area: Marketing
Objectives
Offer unique, personalized wine tourism experiences.
Engage visitors through interactive activities such as creating their own cava.
Generate most of the revenue through tourism activities.
Summary
ArtCava stands out in the wine tourism industry through its innovative approach to marketing and personalized visitor experiences. The winery offers unique activities where visitors can create their own cava, producing three bottles per visitor. This interactive model is almost unique in the wine industry and has proven highly successful, with 95% of the winery’s revenue coming from tourism activities. ArtCava’s approach provides an immersive experience for wine enthusiasts, making it a prime destination for those seeking a hands-on, personalized wine tourism experience.
The winery’s success is built on creating memorable and engaging experiences that go beyond traditional wine tasting. Visitors are invited to participate in the entire cava-making process, from selecting the base wine to disgorging, dosage, and labeling their own bottles. This personalized touch not only enhances the visitor experience but also fosters a deeper connection to the brand and the product. ArtCava’s slogan, “Farming moments to create memories,” encapsulates this philosophy, emphasizing the creation of lasting memories through unique experiences.
Celebrating 20 years of innovation and creativity, ArtCava has established itself as a pioneer in the wine tourism sector. Its unique business model, focused on interactive and personalized experiences, sets it apart from other wineries and has become a benchmark for success in the industry.
Difficulties
- Maintaining high levels of personalization and quality with increasing visitor numbers.
- Balancing the operational demands of wine production with the tourism activities.
- Continuously innovating to keep the visitor experience fresh and engaging.
Results
- High visitor satisfaction and engagement.
- Significant revenue generation from tourism activities.
- Strong brand recognition and loyalty among visitors.