INNOVATION CASE – Marketing, Experiences and Services

ArtCava: Interactive wine tourism and personalized Cava experiences

Avinyonet del Penedès, Barcelona, Spain

Starting year: 2004

Involved subjects: ArtCava team, visitors, wine enthusiasts, local community

Innovation area: Marketing

Objectives

Offer unique, personalized wine tourism experiences.

Engage visitors through interactive activities such as creating their own cava.

Generate most of the revenue through tourism activities.

Summary

Difficulties

Results

  • High visitor satisfaction and engagement.
  • Significant revenue generation from tourism activities.
  • Strong brand recognition and loyalty among visitors.