INNOVATION CASE – Marketing, Experiences and Services
Art expositions at Château Castera
Objectives: Promoting art in all its forms
Involved subjects: Art, valorisation, winetourism
Innovation area: Marketing
Summary
With a long and prestigious history marked by the memory of Montaigne and La Boétie, Château Castera is one of the oldest estates in the Médoc. One of the reasons for this longevity is its ability to move with the times. Literature, sculpture and painting are an integral part of the estate’s DNA. Every year, the estate brings art into the present by exhibiting artists of choice, such as Camélia Otéro’s large-format works. Throughout the summer, “CASTERA EXPOSE” is a highlight that allows visitors from all over the world to enjoy inspired and inspiring works of art. Château Castera is the art of making wine known, loved and shared.
Results
Every year, the Château welcomes a new artist who exhibits his or her work in the Château. This is an opportunity to attract art lovers as well as wine tourists.
