{"id":4258,"date":"2025-11-19T17:07:11","date_gmt":"2025-11-19T16:07:11","guid":{"rendered":"https:\/\/enotourproject.org\/el-simposi-oenoviti-explora-la-transformacio-digital-en-el-turisme-del-vi\/"},"modified":"2026-01-28T15:37:11","modified_gmt":"2026-01-28T14:37:11","slug":"el-simposi-oenoviti-explora-la-transformacio-digital-en-el-turisme-del-vi","status":"publish","type":"post","link":"https:\/\/enotourproject.org\/ca\/el-simposi-oenoviti-explora-la-transformacio-digital-en-el-turisme-del-vi\/","title":{"rendered":"El simposi OENOVITI explora la transformaci\u00f3 digital en el turisme del vi"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"gb-container gb-container-5da27f58\">\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-1a42b9e338fe483ddfa766df2dc9c234 wp-block-paragraph\">La <strong>Xarxa Internacional OENOVITI<\/strong> va organitzar amb \u00e8xit un <strong>Mini Simposi<\/strong> sobre <strong>la transformaci\u00f3 digital en el turisme del vi<\/strong> el 13 de novembre de 2025, en col\u00b7laboraci\u00f3 amb el <strong>Projecte ENOTOUR<\/strong> . La sessi\u00f3 en l\u00ednia de dues hores va reunir professionals de la ind\u00fastria vitivin\u00edcola, acad\u00e8mics i parts interessades clau per debatre com les innovacions digitals estan configurant les experi\u00e8ncies i les estrat\u00e8gies empresarials del turisme del vi. <\/p>\n\n<\/div>\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color has-medium-font-size wp-elements-4c2aacffb6866cd22f53c00dba5ec7ea wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-3-color\"><strong>Ponents experts i idees clau:<\/strong><\/mark><\/p>\n\n\n<div class=\"gb-container gb-container-971fd386\">\n<div class=\"gb-container gb-container-fb91fbea\">\n<div class=\"gb-container gb-container-aaa155bb\">\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-84f6b61eaa7c8bbff0ddc5f5223383d6 wp-block-paragraph\">El simposi va comptar amb presentacions d&#8217;investigadors i experts destacats del sector, que van destacar tant les aplicacions pr\u00e0ctiques com la recerca acad\u00e8mica en el turisme del vi digital:<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-8ed5ffe39708fce61c5572fce47be1a0\"><strong>Bego\u00f1a Fern\u00e1ndez, de l&#8217;Escola d&#8217;Enoturisme de Catalunya,<\/strong> va obrir la sessi\u00f3 amb <em>\u00abCap a la digitalitzaci\u00f3 del sector de la intermediaci\u00f3 enotur\u00edstica\u00bb,<\/em> oferint informaci\u00f3 sobre com els intermediaris i les plataformes de la ind\u00fastria enotur\u00edstica estan adoptant eines digitals per millorar les experi\u00e8ncies dels clients i agilitzar els processos de reserva.<\/li>\n\n\n\n<li class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-843257deb3f66e1b02b82035e918b2be\" style=\"border-style:none;border-width:0px\"><strong>Daniel Blanco, d&#8217;EURECAT,<\/strong> va presentar <em>la \u00abDemostraci\u00f3 del component corporatiu d&#8217;ENOTOUR: Eina d&#8217;autoavaluaci\u00f3 digital\u00bb,<\/em> mostrant una eina innovadora dissenyada per ajudar els cellers i els operadors tur\u00edstics a avaluar la seva preparaci\u00f3 digital i identificar oportunitats de millora en la prestaci\u00f3 de serveis.<\/li>\n\n\n\n<li class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-a4e10e0a49c4e85658b6bba7c2388b75\"><strong>Leonardo Cei, de la Universitat de P\u00e0dua,<\/strong> va compartir una investigaci\u00f3 sobre <em>\u00abEl repositori d&#8217;innovaci\u00f3 enotur\u00edstica ENOTOUR: aprenent de casos seleccionats\u00bb,<\/em> que il\u00b7lustra com els estudis de casos seleccionats poden inspirar noves estrat\u00e8gies i bones pr\u00e0ctiques per als cellers que busquen implementar solucions digitals.<\/li>\n\n\n\n<li class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-b288bced529a4c7217dcaf7d55550e14\"><strong>Lisa Albertini, del celler Massimago,<\/strong> va parlar sobre <em>\u00abL&#8217;experi\u00e8ncia virtual com a component complementari del turisme del vi de Massimago\u00bb,<\/em> destacant com les experi\u00e8ncies virtuals immersives poden complementar les visites f\u00edsiques, atraure nous p\u00fablics i proporcionar maneres innovadores perqu\u00e8 els consumidors interactu\u00efn amb els cellers de manera remota.<\/li>\n\n\n\n<li class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-732ab374a159d669103ec36211b93315\"><strong>Miquel Herrero, del celler Gramona,<\/strong> va aportar idees pr\u00e0ctiques des del seu propi celler, tot parlant de com s&#8217;han integrat les eines digitals i les estrat\u00e8gies de m\u00e0rqueting a l&#8217;oferta enotur\u00edstica de Gramona per millorar la participaci\u00f3 dels visitants i l&#8217;efici\u00e8ncia operativa.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-a6ee43029512eb7643e9ecb85753396b wp-block-paragraph\">Les presentacions van generar debats animats, amb els assistents intercanviant idees sobre l&#8217;aprofitament de la tecnologia per millorar les experi\u00e8ncies dels visitants, optimitzar el m\u00e0rqueting i fomentar la innovaci\u00f3 dins del sector.<\/p>\n\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-1da27a8256633aaba522bf7d73844a88 wp-block-paragraph\">Aquest Mini Simposi va ser el primer d&#8217;una s\u00e8rie, que anir\u00e0 seguit d&#8217;una <strong>Sprint Meeting<\/strong> l&#8217; <strong>1 de desembre de 2025<\/strong> , destinada a abordar els reptes espec\u00edfics de la ind\u00fastria plantejats pels socis industrials d&#8217;OENOVITI, amb debats d&#8217;experts d&#8217;una hora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--20);margin-left:0\">Per a m\u00e9s informaci\u00f3 sobre els propers esdeveniments i activitats, visiteu el <strong>lloc web de la xarxa internacional OENOVITI<\/strong> <a href=\"https:\/\/www.oenoviti.com\/events.html\">https:\/\/www.oenoviti.com\/events.html<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Xarxa Internacional OENOVITI va organitzar amb \u00e8xit un Mini Simposi sobre la transformaci\u00f3 digital en el turisme del vi el 13 de novembre de&#8230;<\/p>\n","protected":false},"author":7,"featured_media":4159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca"],"acf":[],"taxonomy_info":{"category":[{"value":21,"label":"Uncategorized @ca"}]},"featured_image_src_large":["https:\/\/enotourproject.org\/wp-content\/uploads\/2025\/11\/Imagen1.png",567,321,false],"author_info":{"display_name":"nicole","author_link":"https:\/\/enotourproject.org\/ca\/author\/nicole\/"},"comment_info":0,"category_info":[{"term_id":21,"name":"Uncategorized @ca","slug":"uncategorized-ca","term_group":0,"term_taxonomy_id":21,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":21,"category_count":12,"category_description":"","cat_name":"Uncategorized @ca","category_nicename":"uncategorized-ca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/posts\/4258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/comments?post=4258"}],"version-history":[{"count":0,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/posts\/4258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/media\/4159"}],"wp:attachment":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/media?parent=4258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/categories?post=4258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/tags?post=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}