{"id":3521,"date":"2024-03-11T11:20:00","date_gmt":"2024-03-11T10:20:00","guid":{"rendered":"https:\/\/enotourproject.org\/el-projecte-enotour-avanca-en-la-digitalitzacio-i-leducacio-en-lenoturisme\/"},"modified":"2025-02-14T17:08:06","modified_gmt":"2025-02-14T16:08:06","slug":"el-projecte-enotour-avanca-en-la-digitalitzacio-i-leducacio-en-lenoturisme","status":"publish","type":"post","link":"https:\/\/enotourproject.org\/ca\/el-projecte-enotour-avanca-en-la-digitalitzacio-i-leducacio-en-lenoturisme\/","title":{"rendered":"El projecte ENOTOUR avan\u00e7a en la digitalitzaci\u00f3 i l&#8217;educaci\u00f3 en l&#8217;enoturisme"},"content":{"rendered":"<style>.kb-row-layout-id3119_d8ecd3-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3119_d8ecd3-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3119_d8ecd3-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1145px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3119_d8ecd3-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3119_d8ecd3-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3119_d8ecd3-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3119_d8ecd3-11 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3119_2a3973-3c > .kt-inside-inner-col,.kadence-column3119_2a3973-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3119_2a3973-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3119_2a3973-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-column3119_2a3973-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3119_2a3973-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3119_2a3973-3c{position:relative;}@media all and (max-width: 1024px){.kadence-column3119_2a3973-3c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column3119_2a3973-3c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3119_2a3973-3c\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\">El projecte ENOTOUR avan\u00e7a en la digitalitzaci\u00f3 i l&#8217;educaci\u00f3 en l&#8217;enoturisme<\/h1>\n\n\n\n<p>Els dies 6 i 7 de mar\u00e7 de 2024, els socis del projecte ENOTOUR es van reunir a Padova per avan\u00e7ar en iniciatives clau en la digitalitzaci\u00f3 i l&#8217;educaci\u00f3 en l&#8217;enoturisme. L&#8217;esdeveniment es va centrar en dues \u00e0rees principals: <strong>una eina d&#8217;autoavaluaci\u00f3 per als cellers i el desenvolupament de Cursos en L\u00ednia per millorar la formaci\u00f3 en enoturisme.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Repensant la Digitalitzaci\u00f3 en l&#8217;Enoturisme<\/h2>\n\n\n\n<p>Un dels punts principals de discussi\u00f3 va ser <strong>com els cellers poden avaluar i millorar les seves estrat\u00e8gies digitals sense comprometre les experi\u00e8ncies personals i dirigides per humans que defineixen l&#8217;enoturisme tradicional.<\/strong> Per abordar-ho, l&#8217;eina d&#8217;autoavaluaci\u00f3 ara distingir\u00e0 entre eines digitals per a la gesti\u00f3 empresarial, com els sistemes CRM i el m\u00e0rqueting en l\u00ednia, i les millores digitals per als visitants, com les experi\u00e8ncies de realitat virtual. Aix\u00f2 garanteix que els cellers que abracen la tradici\u00f3 no estiguin en desavantatge respecte als que prioritzen solucions d&#8217;alta tecnologia.<\/p>\n\n\n\n<p>La virtualitzaci\u00f3 en l&#8217;enoturisme va ser un altre tema clau. Els participants van coincidir que <strong>les eines digitals haurien d&#8217;enriquir, en lloc de substituir, les visites f\u00edsiques.<\/strong> Els cellers van explorar maneres d&#8217;utilitzar contingut virtual per mostrar diferents aspectes de les seves operacions, com els canvis estacionals al vinyard o moments darrere de les c\u00e0meres del proc\u00e9s de vinificaci\u00f3 que els visitants no solen veure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Educaci\u00f3 i Inclusivitat a trav\u00e9s de Cursos en L\u00ednia<\/h2>\n\n\n\n<p>La reuni\u00f3 tamb\u00e9 va perfeccionar l&#8217;estructura dels Cursos en L\u00ednia, que cobriran temes com coneixements sobre el vi, gesti\u00f3 empresarial, sostenibilitat i digitalitzaci\u00f3. <strong>Els cursos seran dissenyats per atendre una audi\u00e8ncia \u00e0mplia, des d&#8217;estudiants fins a professionals, i faran \u00e8mfasi en la inclusivitat<\/strong>, assegurant l&#8217;accessibilitat per a diversos visitants, incloent-hi aquells que no consumeixen alcohol.<\/p>\n\n\n\n<p>Amb aquests aven\u00e7os, <strong>el projecte ENOTOUR continua modelant el futur de l&#8217;enoturisme, assegurant que la tradici\u00f3 i la innovaci\u00f3 vagin de la m\u00e0.<\/strong> Els resultats de la reuni\u00f3 de Padova obren el cam\u00ed per a m\u00e9s eines digitals i recursos educatius que donaran suport als cellers i professionals de l&#8217;enoturisme arreu d&#8217;Europa.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>El projecte ENOTOUR avan\u00e7a en la digitalitzaci\u00f3 i l&#8217;educaci\u00f3 en l&#8217;enoturisme Els dies 6 i 7 de mar\u00e7 de 2024, els socis del projecte ENOTOUR&#8230;<\/p>\n","protected":false},"author":8,"featured_media":3522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca"],"acf":[],"taxonomy_info":{"category":[{"value":21,"label":"Uncategorized @ca"}]},"featured_image_src_large":["https:\/\/enotourproject.org\/wp-content\/uploads\/2025\/02\/a-13.jpg",600,360,false],"author_info":{"display_name":"georgina","author_link":"https:\/\/enotourproject.org\/ca\/author\/georgina\/"},"comment_info":0,"category_info":[{"term_id":21,"name":"Uncategorized @ca","slug":"uncategorized-ca","term_group":0,"term_taxonomy_id":21,"taxonomy":"category","description":"","parent":0,"count":9,"filter":"raw","cat_ID":21,"category_count":9,"category_description":"","cat_name":"Uncategorized @ca","category_nicename":"uncategorized-ca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/posts\/3521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/comments?post=3521"}],"version-history":[{"count":0,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/posts\/3521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/media\/3522"}],"wp:attachment":[{"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/media?parent=3521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/categories?post=3521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enotourproject.org\/ca\/wp-json\/wp\/v2\/tags?post=3521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}